Skip to main content

The Assetizer · 4 March 2024

Assetization represents a $78 trillion market

Excited to share this article from Point de Mire, featuring the new book 'Assetization' by GenTwo's founders, Patrick Loepfe and Philippe A. Naegeli.

Assetization represents a $78 trillion market

Originally published in Point de Mire in February 2024 (in French): 


Key Takeaways:
 

  • Democratizing Finance: Assetization is breaking down barriers, making previously "non-bankable" assets tradeable. This opens up a whole new world of investment opportunities, accessible to everyone, everywhere.
     
  • Investing in Ideas: Imagine a world where you can invest in what you truly believe in. Assetization isn't just about financial products; it's about empowering individuals to invest in their convictions and beliefs.
     
  • Redefining Assets: From tangible objects to intangible ideas, Assetization expands what can be considered an investable asset. This shift could revolutionize how we perceive value and will expand the investment universe.