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Meet GenTwo

GenTwo is a Swiss B2B fintech, founded in Zürich in 2018. Our vision is to expand the investment universe by giving clients the technology and tools they need to turn any investment idea into a bankable product in just a few clicks.

Asset managers, banks, family offices, hedge funds, venture firms and financial intermediaries use GenTwo to expand their product shelves and reach investors they could not serve before. The platform covers traditional and digital assets, from a single product to a full issuance business line. Since inception, we have worked with more than 300 clients and partners across 30 countries, helping them issue over 1,750 products with a total volume above $8 billion. GenTwo is headquartered in Zürich, with offices in London and Pristina, and is backed by Point72 Ventures.

The Assetization Company

Assetization is a term we’ve coined by combining the term “asset” with “democratization”.

We use it to refer to the democratization of finance through the ability to put the tools of financial product creation into the hands of all financial intermediaries and to turn anything that has value into a bankable, investible financial product, one that is easily accessible to any investor.

Assetization is at the heart of everything we do at GenTwo. It is the tool we use in our mission to expand the investment universe. But it is more than that. It is also a mega trend, a movement, the logical consequence of securitization and tokenization. We see it as the last great frontier of finance.

Learn more here.

Backed by the venture arm of Point72, one of the world's leading investment firms.

Point72 Ventures

Recognition

Recognized by the industry and covered by the press.

As seen in

  • Yahoo Finance
  • BILANZ
  • Forbes
  • Finanz und Wirtschaft

Awards & affiliations

  • Swiss FinTech Awards 2024
  • SEF.Growth 2025
  • FinTech Germany Award
  • SSPA

History of GenTwo

Our company was founded in February of 2018 with a mission to make all assets investible. It has both grown and matured greatly since then. But if the scope has expanded, the base mission of democratizing finance has remained the same. Here are just a few of our highlights:

  • 2018

    GenTwo founded in Zürich by Patrick Loepfe and Philippe A. Naegeli. The GenTwo Pro securitization platform launches.

  • 2019

    GenTwo Digital launches, extending assetization to digital and blockchain-based assets.

  • 2020

    AssetRush launches, bringing the ecosystem together in Zürich. GenTwo partners with FINMA-licensed SEBA Bank to bring securitized crypto and blended AMCs to institutional investors.

  • 2021

    Assets under service surpass USD 1 billion. Company ranked fifth on LinkedIn's first Top Startups list for Switzerland.

  • 2022

    Assets under service surpass USD 2 billion. Technology and operations hub opens in Pristina, Kosovo. AssetRush goes international. GenTwo named one of Switzerland's best cryptocurrency startups.

  • 2023

    USD 15 million Series A led by Point72 Ventures, the renowned US VC firm's first investment in Switzerland. Assets under service surpass USD 3 billion. Partnership with Swissquote.

  • 2024

    The founders publish Assetization, the first book on the subject, independently. GenTwo Pro for Banks launches at AssetRush. GenTwo wins Swiss FinTech Award for Growth Stage Start-up of the Year. A dedicated AI unit is established under a new Head of AI. London office opens, GenTwo's first office in an international market.

  • 2025

    AMC Creator launches, the first universal configurator for actively managed certificates. Assets under service surpass USD 6 billion. GenTwo joins the SSPA. Superscaler partnerships with Interactive Brokers and Luma embed GenTwo in global distribution networks. Company awarded the SEF.Growth High Potential Label.

  • 2026

    Assetization book is republished in a second edition by Wiley. First Global AMC Summit. Archax announced at AssetRush as preferred tokenization partner. Luxembourg issuer goes live. Assets under service surpass USD 8 billion.

The GenTwo Group

One team across Zürich, London and Pristina, with a dedicated digital-assets arm in GenTwo Digital. Two further entities extend what the infrastructure can do.

Security Agent Services

An independent collateral agent for structured products. It holds the pledged assets in favor of investors, so their investment is secured independently of any default by the issuer.

saservice.com

AssetRush

GenTwo's event and community platform, gathering innovators across traditional, digital and alternative investing.

assetrush.com

Board of Directors

Our board guides GenTwo's strategic direction, bringing together the founders and the partners who back its growth.

Patrick Loepfe
Patrick LoepfeCo-Founder & Chairman
Patrick LoepfeCo-Founder & Chairman

A structured products and securitization veteran with a stellar reputation in the market. Co-founded GenTwo in 2018 and chairs its board. Previously head of financial products at Bank Vontobel.

Philippe A. Naegeli
Philippe A. NaegeliCo-Founder & CEO
Philippe A. NaegeliCo-Founder & CEO

A leader and pioneer of assetization in global finance. Co-founded GenTwo in 2018 and leads it as CEO. Previously CEO at Derivative Partners and founder of PAN Asset Management.

Tripp Shriner
Tripp ShrinerGeneral Partner, Portage
Tripp ShrinerGeneral Partner, Portage

General Partner at Portage. Brings a global fintech-investor perspective to GenTwo's board and its growth strategy.

Leadership team

A leadership team with decades of experience across structured products, securitization and fintech.

Philippe A. Naegeli
Philippe A. NaegeliCo-Founder & CEO
Philippe A. NaegeliCo-Founder & CEO

A leader and pioneer of assetization in global finance. Co-founded GenTwo in 2018 and leads it as CEO. Previously CEO at Derivative Partners and founder of PAN Asset Management.

Patrick Loepfe
Patrick LoepfeCo-Founder & Chairman
Patrick LoepfeCo-Founder & Chairman

A structured products and securitization veteran with a stellar reputation in the market. Co-founded GenTwo in 2018 and chairs its board. Previously head of financial products at Bank Vontobel.

Marco Amato
Marco AmatoChief Financial Officer
Marco AmatoChief Financial Officer

A finance expert with deep risk and regulatory knowledge. GenTwo's CFO since 2024. Previously Deputy CEO and CFO at Leonteq.

Bastian Barthelmann
Bastian BarthelmannChief Operating Officer
Bastian BarthelmannChief Operating Officer

An operational specialist driving large-scale transformation. GenTwo's COO since 2024. Previously led Digital Transformation Switzerland at Accenture.

Steven Loepfe
Steven LoepfeChief Marketing Officer
Steven LoepfeChief Marketing Officer

A SaaS brand architect and communications expert. GenTwo's Chief Marketing Officer since 2019. Founder and CEO of Storylead, and an advisory council member at HubSpot.

Christoph Kaufmann
Christoph KaufmannChief Product Officer
Christoph KaufmannChief Product Officer

A structured products authority with deep platform and product expertise. GenTwo's Head of Platform since 2023. Previously Head of Software Solutions at Julius Baer Markets.

Group company leadership

The leadership team of GenTwo UK (London), GenTwo Digital (Zürich) and GenTwo X (Pristina), the companies through which GenTwo operates.

Goran Gusic
Goran GusicHead of GenTwo UK
Goran GusicHead of GenTwo UK

A derivatives specialist with over 20 years leading trading teams and building investment solutions for institutional clients. Heads GenTwo UK from London. Previously an equity trader at Barclays, Citibank and Morgan Stanley.

Florian Marty
Florian MartyManaging Director, GenTwo Digital
Florian MartyManaging Director, GenTwo Digital

A digital assets and structured products specialist, and a Certified Crypto Finance Expert with an MSc from EPFL. Managing Director of GenTwo Digital since 2026. Previously Head of Blockchain Solutions at Bank Vontobel.

Kristjan Gojani
Kristjan GojaniManaging Director, GenTwo X
Kristjan GojaniManaging Director, GenTwo X

A finance professional with a background in tax and group finance. Managing Director of GenTwo X in Pristina. Previously Senior Tax Associate at PwC Albania and Kosovo, and Chief Financial Officer at PBC Group.

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