Podcast: Putting Crypto Adoption on Steroids

This podcast is part of The Assetizer, GenTwo's thought leadership platform.

While crypto markets continue to have their ups and downs, there's no doubt that crypto as a whole has made incredible strides in the 15-odd years since Bitcoin was released into the world.  

Today, not only cryptocurrencies but also the underlying blockchain technology have never been closer to mainstream adoption.  

With all these gains and the hype surrounding it, it's easy to forget that the gap between crypto and the world of traditional finance is still huge. At USD 2.7 trillion, the total market cap of crypto is still less than 3% of the global stock market.  

As my guest on this week's podcast says, driving real adoption will require building bridges, and the biggest bridges of all will be bringing traditional solutions to the crypto world.  

He should know.  

As the CEO of Semoto, Marco Morazzoni presides over the largest B2B marketplace in the Web3 space. His company connects Web3 projects with the expertise they need while helping traditional finance players navigate the crypto ecosystem.  

Semoto is also a partner of GenTwo.  

As Marco explains, GenTwo is an important part of the ecosystem because it provides tools to help members of his marketplace bridge the gap between crypto and traditional finance.  

In this talk, we look into what those tools are and, more importantly, why they're so crucial.  

It is still hard to get traditional investors to invest in crypto. Yet for Web3 projects looking to raise capital, the traditional world offers a tremendous opportunity.  

Through bridges like those offered by GenTwo, he can make those connections happen.

Key Topics Covered

• The current state of crypto adoption and the 2.7 trillion market cap (just 2% of global stock markets)
• Semoto's role as the largest B2B marketplace in the Web3 space
• How GenTwo's certificates provide crucial bridges between crypto projects and traditional finance
• The challenges of connecting crypto-native projects with TradFi investors
• Real World Asset (RWA) tokenization as a high-growth area
• Why traditional banks accept crypto exposure in certificate form but reject direct investment
• The importance of separating Bitcoin price volatility from blockchain technology adoption
• Regulatory developments in the US versus Europe 

About Our Guest

Marco Morazzoni is the founder and CEO of Semoto, the largest B2B network in Web3 with over 500 companies and 2,000 users in its ecosystem. Before launching Semoto, Marco spent 17 years in traditional finance, working in brokerage with a focus on stocks and derivatives. His career took him from MF Global to various leadership positions across New York, Singapore, and London. In 2017, Marco began executing trades in digital assets and, as he puts it, "fell into the rabbit hole of blockchain." His unique background spanning both traditional finance and crypto makes him an ideal guide to understanding how these two worlds can effectively connect.

Tom Lyons 
Head of Communications and Content, GenTwo