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The Assetizer · 12 March 2024

Assetization: The Final Frontier of Investing

Excited to share this article from PME Magazine, featuring the groundbreaking book 'Assetization' by GenTwo's founders, Patrick Loepfe and Philippe A. Naegeli

Direct Impact Investing for Companies

Originally published in PME Magazine on March 6th, 2024 (in French): 


Key Takeaways:
 

  • Assetization: This innovative approach is turning diverse assets, from fine wines and art to real estate and stakes in private companies, into investable assets. This shift is expanding the investment universe, offering new opportunities for value growth and portfolio diversification.
     
  • Democratizing Investment:  By potentially unlocking over $78 trillion in dormant global assets, assetization is democratizing the investment world. It's making previously exclusive opportunities accessible to a broader audience, even those with smaller amounts of capital, challenging the realm of previously an elite few.
     
  • Technological Integration: The fusion of technology, securitization and tokenization, is making it easier to assetize and trade unconventional assets, opening up new avenues for personal and societal value creation.
     
  • Real Estate and Beyond: With over half of household wealth in Switzerland tied up in real estate alone, the potential for assetization in the region and beyond is immense.