The Assetizer · 4 August 2025
How to Launch Your First Investment Product, Without the Infrastructure
Ready to launch your first investment product? Use GenTwo's AMC Creator to turn your idea into a fully structured, bankable AMC, no infrastructure needed.
Launching an investment product used to mean one thing: building the infrastructure.
The setup. The counterparties. The compliance. The lawyers. The tech.
For many professionals with great ideas, that was the end of the road. The barrier was simply too high.
But now, you don’t need a full platform to go to market.
With today’s tools, you can launch one product, fully structured, fully compliant, and fully yours.
Start with the Product, Not the Platform
You have the idea.
You have the strategy.
What you don’t have is a full-scale issuance setup.
That’s fine.
The truth is: you don’t need it.
The AMC Creator was built exactly for this moment, to help you launch a single product with institutional-grade support, without committing to unnecessary complexity.
What You Do Need to Launch
Launching your first Actively Managed Certificate (AMC) doesn’t require a fund, a team, or even a tech stack. Here’s what you need:
- A clear investment idea or portfolio
- A general understanding of your target investor (or use case)
- The willingness to move forward
GenTwo provides the rest:
- Structuring expertise
- Custodian & broker connections
- Regulatory wrapper (Swiss ISIN, legal setup)
- Validation & launch support
One submission. One product. One launch.
Who This Is For
- Independent Advisors: Package your approach and bring it to clients under your own brand.
- Emerging Managers: Validate your concept and build a track record. without the fund.
- Private Bankers / Wealth Managers: Offer something custom to a VIP client without waiting on a full-scale platform.
- Family Offices: Wrap internal strategies for co-investment or legacy planning.
If you’ve ever said, “I’d love to launch something, but I don’t have the setup,” this offering is built for you.
What Happens When You Launch
Launching your own product does more than just go to market.
It builds your credibility.
It creates something tangible.
It shows your clients (and future partners) that you're serious.
Your first product is your stake in the ground.
And when you don’t need infrastructure to do it?
You move faster than everyone still waiting for the “right time.”
No Infrastructure. No Delay. Just Your First Product.
At GenTwo, we believe product creation should be accessible, not reserved for the top 1%.
The AMC Creator removes the setup burden so you can focus on what matters: your strategy, your message, your momentum.
Let’s bring your first product to life. Ready to put your signature on the market?