The Assetizer · 31 May 2024
GenTwo Pro for Banks Launched at AssetRush
Our new product represents the most significant upgrade to our platform to date, and marks a major milestone in GenTwo's journey.

Wednesday, 29 May at 4:15 PM Central European Time marked a significant milestone for us at GenTwo. At that moment, in front of a packed auditorium at the AssetRush conference in Zurich, GenTwo’s co-founders, Patrick Loepfe and Philippe A. Naegeli, officially launched GenTwo Pro for Banks.
A Major Innovation
GenTwo Pro for Banks is the world’s first Swiss-based AMC platform designed specifically for banks. We believe it represents a major innovation in the structured products space. With this technology, users can create bankable, off-balance-sheet AMCs in minutes on all liquid and digital assets.
The application features a simple user interface, breaking down product creation into five easy steps. The whole process, from idea to live product, takes just minutes and comes at the lowest price point in the industry. We think this is an excellent option for banks looking to expand their offerings and win more assets by providing AMCs to their clients via a state-of-the-art fintech platform.
Swissquote as Our Inaugural Partner
We also celebrated Swissquote joining GenTwo Pro for Banks as the inaugural bank and preferred partner on the platform. As the leading online bank in Switzerland and a pioneer in its field, Swissquote is the perfect collaborator to kick off the new platform. We think it’s involvement in the early stages of the platform is also a strong vote of confidence in this new technology.
Jan De Schepper, Chief Sales and Marketing Officer of Swissquote, expressed mutual enthusiasm in our joint press release: “We are delighted to be not only the first bank to join GenTwo Pro for Banks but also the preferred partner on the platform. This move allows us to leverage GenTwo technology to expand our AMC business through low-friction, cost-effective structured product creation. This will provide more choice and opportunity for our clients in line with our mission to democratize banking.”
GenTwo Co-Founder Patrick Loepfe Announcing GenTwo Pro for Banks and Swissquote Partnership at AssetRush.
An AssetRush for the Ages
There was more to AssetRush than just GenTwo Pro for Banks. Celebrating its eighth edition, the event has definitely become one of the most exciting and innovative conferences on the Swiss financial markets industry calendar. This year featured over 600 participants and numerous speakers, with its fast-paced, Ted-Talk style format keeping the interest high and the energy up.
We were happy to play our part as a main sponsor of the event. At our booth, we conducted live demos of GenTwo Pro for Banks and gave away copies of our book, "Assetization". A big thanks to everyone who stopped by.

The GenTwo booth at AssetRush x Zurich 2024.