News · 31 October 2024
GenTwo Officially Launches UK Operations, Bringing Innovative Assetization Platform to London
Zurich, 31 October 2024 - GenTwo, the Swiss fintech revolutionizing investment through 'Assetization', today announced the official launch of its UK office following a successful event at the Swiss Embassy in London on 29 October.
The expansion into the UK market marks a significant milestone in GenTwo's global growth strategy, providing access to one of the world's leading financial hubs. The UK, with its robust financial services sector and London's position as a global financial center, presents an ideal environment for GenTwo to introduce its innovative financial platform.
"The UK launch is a pivotal moment for GenTwo," said Philippe A. Naegeli, CEO and Co-founder of GenTwo. "London's dynamic financial ecosystem, combined with the UK's forward-thinking approach to fintech innovation, makes it the perfect springboard for our international expansion. We're excited to bring our Assetization Platform to UK-based banks, asset managers, and financial intermediaries, helping them unlock new opportunities in both traditional and non-bankable assets."
GenTwo is unique in its technological approach, enabling clients to turn any asset—from traditional investments to alternative and digital assets—into bankable financial products. Unlike traditional providers, GenTwo’s platform is fast, cost-effective, and highly flexible, offering complete transparency and operational efficiency. It allows financial intermediaries to easily create customized investment products, without the usual limitations imposed by legacy structures, enabling them to access untapped markets and asset classes. Since its founding in 2018, the company has worked with over 300 clients and partners in 28 countries to issue more than 1,400 products with a total volume exceeding USD 5 billion.
GenTwo’s offering is based on two pillars. With its GenTwo Pro solution, asset managers can turn any asset or strategy into a bankable product in just a few clicks using their own dedicated issuer. Meanwhile, GenTwo Pro for Banks—the world’s first Swiss-based platform for bankable Actively Managed Certificates (AMCs)—allows banks to quickly create and issue AMCs on all liquid or digital assets. Since its inception, GenTwo has worked with over 300 clients in 26 countries to issue more than 1,400 products, with a total volume exceeding USD 5 billion.
Goran Gusic, Head of UK for GenTwo, commented on the launch: "The UK market, with its deep pool of financial expertise and innovative spirit, is ripe for the kind of disruption GenTwo offers. Our platform addresses a crucial need in the market - the ability to quickly and efficiently transform a wide range of assets into bankable products. We're already seeing strong interest from UK-based financial institutions looking to expand their product offerings and tap into the estimated USD 78 trillion held in non-bankable assets globally." The company's UK office will serve as a hub for its operations in the country, supporting clients and partners with local expertise while leveraging the robust Swiss-based infrastructure that has fueled GenTwo's success to date.
GenTwo's expansion into the UK is part of a broader global growth strategy, with plans to enter the US market in 2025. The company's innovative approach and its focus on expanding the investment universe align well with the UK's ambitions to maintain its status as a leading global financial center post-Brexit.
Press Contact
Nadia Riepenhausen, +41 44 244 74 42, nadia.riepenhausen@gentwo.com
About GenTwo
Founded in 2018, GenTwo is a Swiss-based B2B fintech that provides the technology and tools for the mass customization of financial products – a process the company refers to as Assetization. It serves banks, asset managers, family offices and other financial intermediaries who are looking for a frictionless, cost-effective, digital-first platform free from the constraints imposed by traditional providers. Thanks to GenTwo, financial intermediaries around the world can expand their product shelves and cater to the increasing desire of their clients for diversification and belief-driven investment opportunities. They can also unlock the estimated 78 trillion US dollars’ worth of value currently held in non-bankable assets globally.
GenTwo’s offering is based on two pillars. With its GenTwo Pro Assetization Platform, asset managers can turn any traditional, alternative or digital asset or strategy into a bankable product in just a few clicks using their own dedicated issuer. Its GenTwo Pro for Banks offering – the world’s first Swiss-based AMC platform for banks – allows banks and their clients to create and issue bankable AMCs on all liquid or digital assets in a matter of minutes. Since inception, over 300 clients in 26 countries have worked with GenTwo to issue over 1,400 products with an accumulated volume of more than five billion US dollars. While previously serving clients solely out of Switzerland, in 2024 it expanded its global footprint with an office in the UK. It plans to move into the US market in 2025.
Disclaimer
This communication is for use by the financial press and media only and does not constitute investment advice or a personal recommendation. It is only directed at persons in the United Kingdom that are investment professionals or high net worth entities and not retail investors.