GenTwo Research · White Paper · 2026

Eight infographics, one report.

Every chart and diagram from Product Shelf Syndrome, in one place. Each one is a standalone page you can open, read at full size, or link to directly.

Report Product Shelf Syndrome
GenTwo Research
2026
8
Infographics
10
Report chapters
5
Pathways to product control
2026
GenTwo Research

02 · The Diagnosis01–02

01
The anatomy of Shelf Syndrome
Open architecture, low-cost funds and fee compression converge into one structural problem with four compounding symptoms.
The Diagnosis
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02
The alpha problem
A shelf of third-party funds tracks the composite of products that mostly fail to beat the market. The longer the horizon, the worse it gets.
The Diagnosis
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03 · The Awakening Moment03

03
From allocator to creator
The awakening moment is when the firm's question changes, and with it the whole economic and brand relationship to the client.
The Awakening Moment
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04 · The Launch Trap04

04
The launch trap
Wanting to change and being able to change are two different things. Four structural walls surround the manufacturing function.
The Launch Trap
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05 · The Cost of Inaction05

05
The cost of inaction
Staying shelf-bound is a slow bleed across four dimensions. The same four dimensions reward the firms that act.
The Cost of Inaction
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07 · Market Signals06

06
Where the money is going
Scale and passive beta are taking the growth. The shelf-bound manager is left fighting over the remainder, with no pricing power to defend.
Market Signals
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08 · Five Pathways07

07
Five pathways to product control
A spectrum of Assetization strategies. Most leading firms combine them to build product capability without overextending.
Five Pathways
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09 · The Playbook08

08
The shelf-to-self playbook
Nine moves across four phases. A flexible template for the journey from shelf-taker to product-maker.
The Playbook
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