The convergence of the aforementioned imperatives — the Scaling Imperative, the Capital Efficiency Imperative, and the Assetization Imperative — creates an unprecedented opportunity to establish a new sub-category within the Financial Markets Infrastructure (FMI) domain. We coin it: Financial Engineering-as-a-Service (FEaaS).
This emerging category addresses the three fundamental challenges facing financial institutions today through an infrastructure-first approach, transforming how investment products are created and managed at scale and off the balance sheet.
05·01GenTwo — defining the FEaaS category
FEaaS provides an agentic, API-driven infrastructure that enables financial institutions to design, create, and manage investment products at scale and off the balance sheet without building and maintaining the entire technology stack and setup themselves.
Key components of FEaaS include agentic investment product creation, algorithmic financial structuring, embedded securitization, and API-driven lifecycle management, all paired with off-balance sheet facilitation.
These capabilities enable financial institutions to rapidly develop and deploy innovative investment products at scale without the constraints of manual processes and legacy systems of traditional, labor-heavy structuring and service desks.
The shift to on-demand financial engineering is not only described as "inevitable" in the industry. It is also supported by product data, reflecting the growing recognition that traditional approaches to product development are no longer sufficient in today's rapidly evolving financial landscape.
05·02The three core problems FEaaS solves
As we reframe the current data and mix it down into "problem soundbites," the threefold imperative resonates as follows:
"Fast movers are killing us. We must invest in infrastructure to scale our business and to be more cost-efficient than our competitors. But building in-house is expensive, time-consuming, and diverts resources from our core business."
"We must optimize capital allocation by moving product creation and strategies off the balance sheet at scale to remain competitive and compliant."
"We're missing out on a huge opportunity. We must capture the value of Assetization before competitors do. But we lack the technological capabilities to move quickly."
05·03FEaaS as THE solution
Financial Engineering-as-a-Service can address these three challenges by providing the following:
- Scalable infrastructure: API-driven, white-label product creation and management platforms that integrate with existing systems without requiring complete replacement of legacy infrastructure.
- Capital optimization tools: Turnkey solutions for creating, managing, and scaling off-balance sheet structures and products without maintaining expensive in-house desks.
- Assetization capabilities: Technology to transform traditional and non-traditional assets into investable products, expanding an institution's investment universe.
05·04GenTwo's market leadership position in FEaaS
GenTwo is uniquely positioned to lead the FEaaS category by providing the investment operating system of the future. Unlike competitors focused on single aspects of the market challenge, GenTwo unites all three imperatives into a cohesive infrastructure solution.
The GenTwo approach enables financial institutions to:
- Deploy and scale instantly without capital-intensive infrastructure builds.
- Move beyond balance sheet constraints while maintaining compliance.
- Capture the first-mover advantage in assetizing new investment opportunities.
05·05Breaking the mold: from legacy to scalable financial engineering
The financial industry is at an inflection point. Traditional financial engineering has long been dominated by manual processes, in-house quant teams, and balance sheet-heavy structures, making investment product creation slow, costly, and inaccessible to all but the largest institutions.
But a new era is emerging — one where Financial Engineering-as-a-Service (FEaaS) transforms investment structuring into a scalable, API-driven, and on-demand process for the mass-customization of investment solutions and products. This shift is not just an incremental improvement; it's a fundamental redefinition of how financial products are designed, issued, and managed.
The table below contrasts the Old Way (Generation One) with the New Way (GenTwo) — showcasing how financial institutions, fintechs, and platforms can now scale beyond the balance sheet with a more flexible, technology-driven approach.
05·06Transforming FEaaS in the $278 billion FMI sector
The combined impact of these imperatives has created a multi-billion dollar demand for Financial Engineering-as-a-Service, as institutions seek to decouple growth from operational complexity. This convergence is not merely a theoretical future state but an immediate reality that forward-thinking institutions like GenTwo are already addressing:
Since its inception, GenTwo has helped create more than 1,600 investment structures and products for more than 300 financial professionals, banks, and asset managers in 26+ countries, earning the company the Swiss Fintech of the Year award in 2024.
Backed by a Series A from Point72 Ventures[14], GenTwo has grown its Assets under Service (AuS) from zero to $6+ billion, employing 80+ A talents, mostly in tech and development.
GenTwo delivers its infrastructure, technology, and off-balance sheet capabilities through its business lines: Investment Solutions (for investment professionals), Business Solutions (for financial institutions), and GenTwo's AMC Creator (to launch AMCs fast). All platforms are powered by GenTwo's core technology layer, GenTwo Pro[15].
Financial institutions who have embraced FEaaS through GenTwo gain significant competitive advantages through:
- Reduced time-to-market for new products (from months to minutes)
- Improved capital efficiency (envisioned 20–25% higher return on regulatory capital)
- Expanded investment universe (access to $100+ trillion in new and transformed assets)
GenTwo's infrastructure-first approach positions the innovator and pioneer at the forefront of this transformation. Through its comprehensive Financial Engineering-as-a-Service platform, GenTwo responds to market shifts and actively defines them.